Sales Coaching Training for Superior Performance

SALES COACHING TRAINING FOR SUPERIOR PERFORMANCE

Improving Results 4x through Sales Performance Coaching

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“We engaged with LSA Global for sales coaching training to help our team identify opportunities to accelerate our commitment to sales excellence.  

The coaching and skill building workshops were adapted to our specific business dynamics and provided our sales and service reps with the models and tools to leverage on every customer call.”
Grant Clarke | Director Client Delivery | ServiceSource Corporation

“The sales coaching training enabled us to effectively position, bundle, and negotiate our newer high value offerings with our traditional services.  The sales team feels empowered to “take back the high ground” to be the market leader in our industry.

Our performance certainly reflects the value we are bringing to our customers.”
David Zavitz | Vice President Sales | Livingston International

“Your sales coach is excellent. We also used him for sales leadership, and I cannot recommend him highly enough. Thank you!”

Shaun Callaghan | Sector Vice President Sales | Trimble Inc.

There is substantial evidence that sales professionals who receive consistent sales coaching from managers and mentors achieve significantly higher levels of performance than those who receive little or no coaching.

In fact, recent McKinsey research found that top sales organizations commit 79% more time coaching their sales reps.  Our own research found that reps who are consistently coached outperform their peers 4-to-1 in terms of quota attainment.  Unfortunately, the majority of sales leaders and managers tell us that they don’t have the skills or the time to coach their sales teams.

The truth is that most sales leaders and managers are preoccupied with hitting their numbers rather than meeting the needs of their sales reps.

The good news is that effective sales coaching improves your chances of success.  And even if you feel you have zero capacity to coach others, it does not have to distract  you from meeting targets.  Based upon more than 800 sales measurement projects involving organizations from 72 countries and a broad spectrum of industries, this coaching workshop is based upon the proven characteristics of high-performing sales managers and sales leaders who consistently meet and exceed sales quotas.

As with professional athletes, the sales coach provides perspective and feedback that result in improved sales performance in terms of increasing revenue, meeting or exceeding quota, negotiating greater margins, having higher close rates, selling to executives, selling solutions, winning bigger deals, and achieving higher account penetration.

  • Do you have “B” and “C” players holding back sales performance?
  • Could your sales leaders use help to more effectively motivate their team members and equip them for success?
  • Would a formal sales coaching methodology lift your sales reps to a higher level of performance?
  • Are you lacking the sales tools and processes necessary to help your sales force succeed?
  • Would you like to improve the accountability and results of your sales force?
  • Are your sales leaders only coaching to the “lagging indicators” of performance?

If you answered yes to any of the above questions, then this proven workshop is for you.

Description
Sales Coaching Training for Superior Performance
provides sales managers and sales leaders with the core coaching skills and tools necessary to facilitate the professional development of their sales teams through a consistent program and process.

The workshop focuses on the proven factors that contribute to high-performing sales teams in the areas of leading, coaching, and managing a sales team including:

  • Creating clear sales performance standards
  • Outlining the sales tools and sales processes required for success
  • Providing effective and timely sales feedback
  • Influencing others in a positive way
  • Playing various sales management roles
  • Developing and monitoring sales performance improvement plans
  • Reinforcing core sales skills and behaviors.

The Sales Coaching Training for Superior Performance workshop is an intensive process that uses modeling, structured group discussions, interactive exercises, and skill application to ensure the transfer of training to the job. It can be customized to map with any sales methodology and systems.

Outcomes and Benefits
As a result of effectively implementing the  Superior Performance workshop, sales leaders typically:

  • Establish successful sales development plans linked to sales performance
  • Ensure the transfer of training to drive true behavior change and on-the-job skill application
  • Create a climate of trust that fosters an ongoing beneficial coaching relationship designed to influence behavior and increase revenue
  • Increase sales team satisfaction and engagement
  • Decrease sales team attrition

To facilitate the Transfer of Training™, the sales workshop is supported by a full set of  tools, job-aids, coaching research, follow-up methodology, and sales training measurement options to assess the business impact.

Target Audience
Sales managers and sales leaders who want to lift their team’s performance.

To speak with an LSA Expert and learn about customization and delivery options onsite at your company, please contact us.

Related Information

LSA Global’s sales negotiation training and assessment process provided the sales negotiation tools and practices that have significantly enhanced our negotiations process. Their facilitators understood our business, its challenges, and framed the learning in a way that we understood.

I am very happy with the value we have received and would highly recommend LSA to others looking to improve their sales negotiations results.

Jeff Bizzack
President

Service Source

We recently hired LSA Global to help take our sales team to the next level. Specifically we focused on targeting the ideal client, differentiating our solutions, getting more qualified leads, and closing a higher percentage of our pipeline through a proven referral selling methodology.

So far, the results from the business sales training have been great. We were pleasantly surprised with the results-oriented approach and thoughtful follow-through plan to ensure that the new sales practices “stick.”

We look forward to a long-term relationship, and I would recommend LSA to anyone looking to increase the effectiveness of their sales force.

Patrick Arnold
President

Filice

LSA Global demonstrated excellent expertise in sales and sales leadership, spent the time required to make sure the objectives were clear, and showed flexibility in shaping and sustaining everything that they did.

They “MEDRADized” the session to meet our unique needs, looked beyond the obvious, and got the key points across in a way that made sense.  Thank you!

Doug Stantial
North America Sales Training Manager

The sales strategy and goal setting session was right on target. It was a very valuable process that I highly recommend to any sales team looking to increase performance.

Thank you LSA Global!

Phil Rosenberg
Senior Vice President of Sales

LSA has consistently delivered top notch value to Seagate’s Corporate University Program. The level of facilitator involvement and continuous program evolution has kept the sales negotiation training engaging, relevant, and impactful.

We look forward to working with LSA in the future.

Geoff Purnell
Sales Executive, Seagate Data Recovery Services

Seagate

LSA Global rocks! Thank you for helping our executive team get aligned by creating a powerful and clear strategic direction and go to market sales growth plan that we could all fully commit to.

From a sales growth perspective, I am really energized about the outcome and grateful for what I have learned throughout the strategic clarity facilitation process.

Stacey Wong
VP Sales

Servicon-logo

What a refreshing change from the half-baked psycho-babble you normally get from training and consulting organizations. LSA gives you the practical and results-oriented assistance you need to define and reach your goals.

Their leadership, management, and sales expertise has been invaluable.  They think strategically and provide a results driven plan – not just a temporary fix.

They are great to work with, and even more importantly, they “get it!”

David Fiano
Director of Merchandising

We evaluated 6 well known sales development partners in the market. We ended up selecting LSA global because of their unique ability to get results selling solutions.  They also had the strongest assessment, implementation, measurement, coaching, and global capabilities .

We’ve had such strong feedback from the executive selling program that there are requests to roll it out within the Marketing, Product Management, and our Leadership teams.  Thank you LSA!

Stephanie Lucey
HR Manager

We partnered with LSA to help custom design, deliver, and measure an advanced new employee on-boarding process. It was well thought out and bought into by sales leadership.  The combination of targeted sales tools, technology, coaching, performance plans, training, and reinforcement made all the difference.  The solution quantifiably improved new employee and hiring manager satisfaction and increased the speed to sales quota for new hires.

I would highly recommend LSA Global for any sales enablement team looking to increase the engagement and speed to productivity of their sales force. We are excited to implement the program globally as we continue to scale.

Rochana Golani
Director, Global Sales & Technical Field Enablement

Originally, we launched a RFP to partner with a sales training provider to improve the sales skills of our global distributor network.

LSA Global challenged our thinking by suggesting we focus on the systemic sales strategy, culture, and talent factors that create sales success before we invested in the more symptomatic needs of sales skills and knowledge.

LSA Global identified the critical strategic actions to improve overall sales performance and then designed and delivered world class business sales training across the globe to help increase revenue and margin.

I’m so happy we took a more strategic approach to sales performance with LSA.  Thank you for making this fit our culture.

Kim Benson
Director Human Resources

Trimble

LSA is an excellent sales and leadership outsource partner! They listen to our needs, are responsive, and work at a pace that keeps up with our rapid speed.

We have found LSA to bring strategic, innovative, and practical solutions to meet our business priorities by partnering effectively with our key staff. I consider them to be an important external extension of our team.

Thank you!

Wendy Chinn
Sr. Director, Global Sales Enablement

We selected LSA Global over several other sales experts based upon their ability to clarify and align our sales strategy, their expertise in identifying the critical sales scenarios necessary to meet our growth targets, and their willingness to stand behind the results with targeted sales management training and coaching and a pay-for-performance guarantee.

They have become an integral part of my sales team as we rapidly scale. I would recommend them to any sales  leader looking for a true partner.

Anthony Lanham
SVP, Sales North America

jumio-client-logo-technology-cyber-security-LSA-Global

We recently hired LSA to help us take our client delivery methodology to the next level as we continue to grow and help our clients succeed.

The custom strategy and design session exceeded our expectations. They really understood our business and delivered within tight time frames. They were the best I have seen for this type of complex, visible, and strategic work.

LSA’s ability to get a group of 20+ executives from around the globe on the same page, push their thinking to new heights, and ensure an executable plan was excellent.

I would recommend LSA to anyone looking to take their strategy and strategic execution to the next level.

Rob Sturgeon
EVP Client Delivery

Service Source

We wanted our Channel Managers to get sales strategies and tools that would increase partner revenue and strengthen partner relationships. LSA Global’s ability to quickly understand our business and to bring experienced and proven resources to the table created credibility with both the executive and sales team.

We look forward to continuing our sales partnership with them.

Chip Whitman
Channel Excellence Manager

Thermo Fisher

We value the relationship we have with LSA Global. They customize and deliver top quality sales solutions when we needed them. They pay special attention to ensuring the solution fits our unique needs, business, and culture.

I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

AMD

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