Organizational Alignment – How Leaders Keep Their Business Growing

Organizational Alignment Growth Curve

What does it take to create and sustain high growth?

It takes organizational alignment…alignment of strategy, culture and talent…just like the three cartoon characters above pulling together to keep that arrow pointing onward and upward.

While most businesses strive for highly profitable growth, aligning all the critical factors to achieve that growth is a challenge for many leaders.  But organizational alignment is worth it.  Based upon research of 410 companies across eight industries, highly aligned companies grow 58% faster and are 72% more profitable while significantly outperforming their unaligned peers in terms of customer and employee retention and engagement.

Business Strategy

First let’s talk strategy. An effective business strategy provides direction, purpose and inspiration.  It defines where to play and outlines the critical few actions required to win by answering 7 key questions:

  1. How will you grow?
  2. How are you defining success and failure?
  3. What is your organization’s core purpose and direction? Is it inspiring?
  4. Is your strategy well understood by your employees?
  5. Do they believe that it will set them and the company up to succeed?
  6. Is your ideal target customer clearly defined and agreed to by all key stakeholders?
  7. Are your offerings unmistakably differentiated from the competition?

In addition to having a clear, implementable and believable business strategy, most high growth companies also have a potent and consistent brand that creates a meaningful connection with a desirable niche market.   They do not make the mistake of trying to be all things to all people.  They focus on what they do best, where they should win and with whom.

High Performing Corporate Culture

Once your business strategy is clear enough to act, you need to think about what kind of corporate culture you need to create to best execute your strategy.

We define culture as how things truly get done in an organization. It can be measured by understanding the way people think, behave and work. Organizational cultures exist by design or by default. And, regardless of their origin, some strong cultures help companies perform (e.g. Southwest Airlines) and some strong cultures hurt performance (e.g. Enron). One thing is certain-as a leader, if you do not understand, shape and align your culture and strategy, you will not perform at your peak. Our organizational alignment research found that cultural factors account for almost 40% of the difference between high and low growth companies.

For example, if innovative and cutting-edge offerings will be crucial to your growth plan, you need to encourage a climate where open communication, creative thinking, off-the-wall ideas and collaborative teams thrive. On the other hand, if your strategy depends upon a tried-and-true product that already has solid name recognition, you want a more “traditional” culture with a supportive structure of processes that ensure you are able to maintain market position, strengthen your brand and yet be able to adapt and scale to changing market conditions.   It is not about right and wrong.  It is all about creating the right organizational culture for your unique business strategy.

Differentiated Talent

Once you have designed your high performance culture to set you up to best execute your business strategy, it is time to find the top talent that will get you where you want to go. We define talent as the workforce that leaders must build and manage to create a unique advantage their competitors cannot replicate. One good indicator of success is observing that people who are a good cultural fit are most likely to be high performers.

Now you see where we’re headed. All three factors need to be aligned. You need the culture that will attract, engage and retain the talent that resonates with and is committed to your strategy. If even one of these three pillars is weak, your company’s health and performance is at risk.

Be intentional about your aspirations for your company’s future. It will take hard work, clear thinking, commitment, and a talented team that is engaged with their culture in a way that supports the overall strategy. Keep that growth arrow on the upswing!

Comments are closed.

LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

Edify

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

cortina-large

Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.

Sarah Parks
Senior Project Manager

Hyperion

I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.

Greg Pappas
VP of Human Resources

cybersource-large

In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.

 

Kevin Ashman
Firmware Engineering Supervisor

IGT-large-gray

The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.

Debra Martucci
Vice President, Information Technology

synopsys-large-gray

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR

Pa1mOne-large-gray

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

cholestech-large

We signed up with LSA early on–as their 22nd Member! Since then, our organization’s learning needs have increased and decreased and increased again with the changing times. The beauty of the LSA business model is its flexibility…when we needed to supplement our own internal resources, we used LSA services knowing that we could depend on the outstanding quality of the leadership development and management training programs they provide.

Margie Bunting
HR Manager

Siemens-large-gray

What a refreshing change from the half-baked psycho-babble you normally get from “training” organizations. LSA gives you the assistance you need to define and reach your goal, and then they give you a results driven plan – not just a temporary fix. They are great to work with, and even more importantly, they “get it!”

David Fiano
Vice President Human Resources

sonycomputer-large

I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.

Kristin Westland-Kaune
Director, Team Development

Logo - Gray - Tellme

We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.

Michelle A. Mitchell
Vice President, Worldwide Human Resources

RiverStone-large-gray

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

Here’s a token of my appreciation for ALL your efforts. I’m offering my most sincere appreciation, and it extends to all the folks who made our customized management development programs possible.

Susan Anderson
Workforce Planning Bureau

MDT-large-gray

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

icon_expert-blog

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More