Define the Culture You Want to Attract the Talent You Want

a giant powerful magnet pulls three business people toward it

Every organization has a culture…whether intentionally designed or not. Culture is the how things actually get accomplished in an organization. It is how people think and behave and work. And it includes the spoken or unspoken values and assumptions that drive such key employee practices as hiring, firing and promoting.

We have found in our organizational culture work with clients that “how things get done” matters a lot. It matters in terms of attracting, developing and engaging and retaining employees. But it matters most in terms of performance. Here is why aligning your corporate culture with your strategy should matter to you:

• A recent Harvard Business School study reported that an effective culture can account for up to half of the differential in performance between organizations in the same industry.

• And, to bolster this, our organizational alignment research shows that cultural factors account for almost 40% of the difference between high- and low-growth companies.

Your culture and your talent are so inextricably entwined that it’s a little bit like the question of which came first, the chicken or the egg. But the better defined your culture, the easier it will be to attract and retain the employees you want and who will fit in. Come up, if you can, with a characteristic that identifies your culture…like a brand that distinguishes your company and the way you like to work.

Here are some examples of corporations that have established a culture that is immediately recognizable both to current employees and prospective employees:

• Zappos is known for its so-called “happiness culture” described by founder and CEO Tony Hsieh in his book Delivering Happiness. He believes that happy employees deliver “wow” customer service and beget happy customers. Just looking at Zappos’ success, it is clear that his model aligns their corporate culture to their go-to-market strategy.

• Twitter’s employees love to come to work because they truly enjoy one another. Their team-oriented culture fosters an environment where employees are really charged up about working with each other and doing something they feel matters in the world.

• REI is the place for outdoor enthusiasts both as customers and as employees. REI employees completely subscribe to the values of their company as a place where quality outdoor equipment is sold with solid guarantees and where care for the environment is foremost.

• Adobe trusts its employees and this trust is shown in the way it assigns meaningful, challenging projects and then expects employees to handle the projects without over-supervision. Training and support are always available. The open culture promotes a positive culture where employees have a stake in helping the company grow.

When you can define and live your unique core values and corporate culture in a way that sets you apart from other companies, you have gone a long way toward winning the war for talent. It enables you to better and more efficiently attract employees who will be highly engaged and who will stick around for the long-term. The better you can explicitly model and communicate your distinctive attributes, the better able potential hires (and potential customers) will be to make wise choices…for their long-term benefit and yours.

Learn more about creating a high performing organizational culture.

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CEO

Edify

We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

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We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.

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Intuit

LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

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PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

Frank J. Kuypers
Business Development Manager

Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.

Kelly Warren, SPHR
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The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

John Mastrorilli
FRDP Leader

Intuit

We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.

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AKQA

On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

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Roche

LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.

Margaret M. Mader
Vice President, Human Resources

Hyperion

LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.

Mike Normant
Learning & Development

ebay

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