Define the Culture You Want to Attract the Talent You Want

a giant powerful magnet pulls three business people toward it

Every organization has a culture…whether intentionally designed or not. Culture is the how things actually get accomplished in an organization. It is how people think and behave and work. And it includes the spoken or unspoken values and assumptions that drive such key employee practices as hiring, firing and promoting.

We have found in our organizational culture work with clients that “how things get done” matters a lot. It matters in terms of attracting, developing and engaging and retaining employees. But it matters most in terms of performance. Here is why aligning your corporate culture with your strategy should matter to you:

• A recent Harvard Business School study reported that an effective culture can account for up to half of the differential in performance between organizations in the same industry.

• And, to bolster this, our organizational alignment research shows that cultural factors account for almost 40% of the difference between high- and low-growth companies.

Your culture and your talent are so inextricably entwined that it’s a little bit like the question of which came first, the chicken or the egg. But the better defined your culture, the easier it will be to attract and retain the employees you want and who will fit in. Come up, if you can, with a characteristic that identifies your culture…like a brand that distinguishes your company and the way you like to work.

Here are some examples of corporations that have established a culture that is immediately recognizable both to current employees and prospective employees:

• Zappos is known for its so-called “happiness culture” described by founder and CEO Tony Hsieh in his book Delivering Happiness. He believes that happy employees deliver “wow” customer service and beget happy customers. Just looking at Zappos’ success, it is clear that his model aligns their corporate culture to their go-to-market strategy.

• Twitter’s employees love to come to work because they truly enjoy one another. Their team-oriented culture fosters an environment where employees are really charged up about working with each other and doing something they feel matters in the world.

• REI is the place for outdoor enthusiasts both as customers and as employees. REI employees completely subscribe to the values of their company as a place where quality outdoor equipment is sold with solid guarantees and where care for the environment is foremost.

• Adobe trusts its employees and this trust is shown in the way it assigns meaningful, challenging projects and then expects employees to handle the projects without over-supervision. Training and support are always available. The open culture promotes a positive culture where employees have a stake in helping the company grow.

When you can define and live your unique core values and corporate culture in a way that sets you apart from other companies, you have gone a long way toward winning the war for talent. It enables you to better and more efficiently attract employees who will be highly engaged and who will stick around for the long-term. The better you can explicitly model and communicate your distinctive attributes, the better able potential hires (and potential customers) will be to make wise choices…for their long-term benefit and yours.

Learn more about creating a high performing organizational culture.

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We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.

Jeff Coon
Director of Human Resources

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

Farhat Ali
President and Chief Executive Office

Fujitsu

We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.

Michelle A. Mitchell
Vice President, Worldwide Human Resources

We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.

Steve Feller
Vice President, Human Resources

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

SeaTel has found our partnership with LSA Global to be very valuable and beneficial. We turned to LSA to customize a supervisory/leadership solution to meet our needs. LSA delivered a customized top quality solution. I’d recommend LSA Global to any company looking for a best-in-class training and consulting partner.

Kortney Riddle
HR Manager

I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.

Maya Paul
HR Director

I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.

Kristin Westland-Kaune
Director, Team Development

LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

Ken Boehm
VP of Human Resources

I have worked with LSA Global at previous companies and welcomed the opportunity to bring them in to support my new organization. We worked closely with LSA to design a solution for our Client Partner Teams and Management Training on both coasts. LSA designed a customized solution for our business and organizational culture. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner that makes an impact.

Laurie Torres
Chief People Officer

LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources

Thoratec

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

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