Create the Right Corporate Culture to Drive High Performance

A graphic of a man running up an arrow that is labeled, "Heading in the Right Direction"

Thanks to the success of Netflix and the failure of Volkswagen, more and more companies are beginning to understand how important the right corporate culture can be to creating a high performance work environment.

We define corporate culture as how things are truly accomplished in an organization…the behavioral norms and corporate values that are lived and observed each and every day to get work done. Culture is one of the three critical legs of corporate success. When a company’s culture is aligned with their talent and their business strategy, the organization is heading in the right direction to succeed in the future.

Our organizational alignment research shows that the alignment of culture and talent with strategy helps companies grow 58% faster and be 72% more profitable while increasing employee engagement 18-to-1.

One quick way to measure the strength of your corporate culture is to ask seven questions:

1. How clear is the company’s vision and mission to employees?
2. How committed are your employees to achieving them?
3. How engaged are your employees in the day-to-day work of the company?
4. How clear and consistent are the key business practices and behaviors?
5. Is your corporate culture aligned to achieve your business strategy?
6. Is your talent strategy aligned with your corporate culture?
7. How flexible is the company at adapting to change?

If your answer to any of these questions raises concerns, you had better address them.

Here are some ways that our high performance clients have worked to strengthen their corporate culture and, ultimately, their business performance:

• They set about involving their employees in the business planning and direction of the company. We believe that the more actively involved employees are in defining the company mission, creating the strategy going forward and in making the decisions that directly affect them, the more they buy into the company’s future. And as they feel more ownership, they are more fully engaged in their day-to-day work. Empowering employees encourages them to stay and to contribute beyond what is simply required to get the job done.

You will know you are headed in the right direction when employees clearly understand the company’s plans for future success, believe the organization will be successful in the future, understand how their job helps the organization achieve success, and know how they fit into the organization’s future plans.

• They consistently and visibly invested in people.
By taking stock of their current talent and knowing what they will need in the future, these companies helped employees build an individual development plan and provided learning opportunities for a career path that made sense for both the individual worker and the organization’s future. The investment in employee capabilities helped retain top talent, gave these firms a competitive edge and highlighted the stated value of continuous learning and development.

You will know you are on the right path when employees believe they have been properly trained to do their job, effectively cross-trained to do other jobs and have consistent opportunities to learn new skills that will help them and their team succeed.

• They built strong and high performing teams.
Believing that strong teams are the backbone of successful organizations, these companies made sure their managers understood and practiced what it takes to create collaboration and respect among team members. They taught managers how to be effective coaches, how to hold team members accountable, and how to encourage desired team behaviors. In short, managers became the instruments of raising performance levels across the board. Learning was accomplished on-the-job…the kind of action learning that really sticks.

You will know you are on the right path when people consistently go the extra mile to achieve great results, goals and accountabilities are clear to everyone on the team, individual strengths are leveraged often, and people are committed to producing top quality work.

• They consistently recognized employee contributions and held people accountable.
Our client companies know that high performers should get a disproportionate amount of the rewards and that underperformers need to improve quickly or move on. They define rewards and recognition linked directly to success metrics. This motivates people to stay and perform. They also define the consequences associated with sub-standard performance. This motivates people to avoid failure.

You know you are on the right path when people believe that your organization makes investments to make them more successful, the leaders value people as their most important resource and the organization is committed to making it a great place to work.

Be deliberate about creating a corporate culture that is unique to your situation and aligns with your talent strategy and business strategy. You will reap the rewards well into the future.

Learn more about creating a high performance corporate culture.

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On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
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Roche

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Rambus

LSA is an instrumental training outsourcing partner in helping us to build management capacity and strategically invest in our people. Their flexibility, depth, and breadth of expertise allows us to deliver top quality solutions that are directly tied to key business plans. Their ability to custom design, deliver, and evaluate our Management Curriculum has been excellent. They are true business partners and a pleasure to work with.

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Hyperion

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

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President and Chief Executive Office

Fujitsu

The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

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Intuit

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Samsung

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Terri Wright-Scheer
Vice President Human Resources

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

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Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

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In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.

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We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

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SeaTel has found our partnership with LSA Global to be very valuable and beneficial. We turned to LSA to customize a supervisory/leadership solution to meet our needs. LSA delivered a customized top quality solution. I’d recommend LSA Global to any company looking for a best-in-class training and consulting partner.

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Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.

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