Thanks to the success of Netflix and the failure of Volkswagen, more and more companies are beginning to understand how important the right corporate culture can be to creating a high performance work environment.
We define corporate culture as how things are truly accomplished in an organization…the behavioral norms and corporate values that are lived and observed each and every day to get work done. Culture is one of the three critical legs of corporate success. When a company’s culture is aligned with their talent and their business strategy, the organization is heading in the right direction to succeed in the future.
Our organizational alignment research shows that the alignment of culture and talent with strategy helps companies grow 58% faster and be 72% more profitable while increasing employee engagement 18-to-1.
One quick way to measure the strength of your corporate culture is to ask seven questions:
1. How clear is the company’s vision and mission to employees?
2. How committed are your employees to achieving them?
3. How engaged are your employees in the day-to-day work of the company?
4. How clear and consistent are the key business practices and behaviors?
5. Is your corporate culture aligned to achieve your business strategy?
6. Is your talent strategy aligned with your corporate culture?
7. How flexible is the company at adapting to change?
If your answer to any of these questions raises concerns, you had better address them.
Here are some ways that our high performance clients have worked to strengthen their corporate culture and, ultimately, their business performance:
• They set about involving their employees in the business planning and direction of the company. We believe that the more actively involved employees are in defining the company mission, creating the strategy going forward and in making the decisions that directly affect them, the more they buy into the company’s future. And as they feel more ownership, they are more fully engaged in their day-to-day work. Empowering employees encourages them to stay and to contribute beyond what is simply required to get the job done.
You will know you are headed in the right direction when employees clearly understand the company’s plans for future success, believe the organization will be successful in the future, understand how their job helps the organization achieve success, and know how they fit into the organization’s future plans.
• They consistently and visibly invested in people.
By taking stock of their current talent and knowing what they will need in the future, these companies helped employees build an individual development plan and provided learning opportunities for a career path that made sense for both the individual worker and the organization’s future. The investment in employee capabilities helped retain top talent, gave these firms a competitive edge and highlighted the stated value of continuous learning and development.
You will know you are on the right path when employees believe they have been properly trained to do their job, effectively cross-trained to do other jobs and have consistent opportunities to learn new skills that will help them and their team succeed.
• They built strong and high performing teams.
Believing that strong teams are the backbone of successful organizations, these companies made sure their managers understood and practiced what it takes to create collaboration and respect among team members. They taught managers how to be effective coaches, how to hold team members accountable, and how to encourage desired team behaviors. In short, managers became the instruments of raising performance levels across the board. Learning was accomplished on-the-job…the kind of action learning that really sticks.
You will know you are on the right path when people consistently go the extra mile to achieve great results, goals and accountabilities are clear to everyone on the team, individual strengths are leveraged often, and people are committed to producing top quality work.
• They consistently recognized employee contributions and held people accountable.
Our client companies know that high performers should get a disproportionate amount of the rewards and that underperformers need to improve quickly or move on. They define rewards and recognition linked directly to success metrics. This motivates people to stay and perform. They also define the consequences associated with sub-standard performance. This motivates people to avoid failure.
You know you are on the right path when people believe that your organization makes investments to make them more successful, the leaders value people as their most important resource and the organization is committed to making it a great place to work.
Be deliberate about creating a corporate culture that is unique to your situation and aligns with your talent strategy and business strategy. You will reap the rewards well into the future.
What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.
Director of HR
VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.
Cindee Van Vleck
Director Human Resources
Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.
President and Chief Executive Office
We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.
Director of Global Recruiting
LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.
We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.
Director of Human Resources
We partnered with LSA Global to help us invest in our people in the areas of performance coaching, diversity, and inclusion. They focused on helping us succeed and were very flexible in meeting our specific needs. LSA Global exceeded my expectations from a speed, quality, and value standpoint. I would recommend LSA Global to anyone looking for a true business partner.
Director, Human Resources
We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.
Vice President, Human Resources
Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.
Human Resources Business Partner
Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.
Chief Financial Officer
Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.
Kelly Warren, SPHR
Director, HR & Compliance
LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.
Director, Software Engineering, EPG
Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.
VP Human Resources
I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.
The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.
Vice President, Information Technology
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