Corporate Culture Is Way More than a Soft Concept

This word cloud highlights the way many think of organizational culture…as a soft concept. Yes, organizational culture has to do with worker’s attitudes and behaviors but it also can be seen as a “hard” concept. We define culture as how things truly get done in an organization based upon the way people think, behave and work. A company’s culture includes the known and unspoken values and assumptions that drive key business practices and behaviors – especially in leaders and in who they hire, fire and promote.

When a corporate culture is strong and vibrant, it has an enormous impact on business performance.

Recently Harvard reported that an effective corporate culture can account for up to half of the differential in performance between organizations in the same business. Our own organizational alignment research found that cultural factors at a company account for 40% of the difference between high and low growth companies.

Here are two ways a high performance corporate culture can affect your bottom line:

  • A powerful and positive corporate culture attracts potential business partners
    Beyond attracting talented individual employees, a high performing corporate culture is a magnet for new business alliances. Executives want to do business with companies that stand for and practice high values, companies that have a mission that matters, and companies that plan for and envision a great future. Decision makers care that the companies they decide to join forces with behave with the kind of consistency, integrity, open communication, accountability and growth mentality that signals a healthy culture.
  • A strong corporate culture engages and retains top talent
    When you have employees who live the company values and are committed to the company’s mission and vision, they are typically more engaged employees and less likely to leave. How does this affect company costs? There is less spent on recruiting and hiring, productivity is higher due to high discretionary effort, customers are better served and more likely to stay, and, accordingly, sales are better. Our research shows that, in terms of revenue, profits, employee engagement, customer retention and leadership effectiveness, corporate culture accounts for 40% of the difference between high and low performing organizations.

Corporate culture matters a lot…it can be a powerful differentiator. To build an organizational culture that attracts and retains good employees and good business:

  1. Create Strategic Clarity. Be clear about why you are in business, what separates you from the pack and where you are headed. Your company’s vision, mission and value proposition should be stated in a simple-to-understand and compelling way.
  2. Live Strong Corporate Values. Since the demise of Enron, much has been written about the hypocrisy of their values of communication, respect, integrity and excellence. Do not be fooled into complacency. Current and future employees as well as current and future business partners want to know what values your company lives and breathes on a day-to-day basis. They want to know not just why you are in business but how you do business.
  3. Share your culture publicly. If you truly live and embrace your values and corporate culture, you will draw employees and customers who respect the way you think, behave and work. With each positive customer experience, you strengthen your reputation as a great place to work and build customer loyalty.

Businesses that want to grow should take a close look at their culture…both internally and externally. In today’s economy, a real competitive advantage can make the difference between success and failure. When you look at an engaged workforce supported by a strong culture, your advantage is in your people.

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We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.

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I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.

Don Pryor
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LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.

Emily Couey
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“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

Rambus

LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
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Thoratec

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.

 

Kevin Ashman
Firmware Engineering Supervisor

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.

Deanna Rudnitsky
Senior Manager, HR Destiny Sales Region

Thank you to LSA Global for their partnership and support in helping us to design and roll-out our valuable management development training program. I personally have partnered with LSA Global at four of my previous companies. It continues to be a delight working with LSA. We look forward to partnering with them at Blackhawk Networks for future training and consulting needs.

Suzanne Kinner
VP Human Resources

Blackhawk Network

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