National Customer Event Preparation: Global Technology

Improving Presentation Skills for a Fortune 1000 Technology Company

Client Case Study

Situation

This Fortune 1000 Global Technology Company recently held their first-ever, national customer event. They wanted to pull out all the stops to ensure that the presentations reflected the company’s highest standards and brand.

 

Complications

  • High Stakes: While the company had done client presentations for years, the visibilty and impact of this event had a direct impact on their go to market strategy.

Approach

  1. Customized Skill Building: Trained all twenty-five presenters in content and delivery skills in order to help them:
    •  Quickly organize their thoughts and data for clarity and positive impact
    • Present their ideas and information with confidence and credibility
    • Use verbal and non-verbal techniques that build trust
    • Employ proven techniques for using visual aids effectively
    • Constructively deal with tough or challenging questions
    • Interact with their audience and be “real”
    • Adapt their presentations for different audiences
    • Interactive design

Approach (cont)

2.  Practice and Feedback: The workshop used videotaped practices and professional feedback to build targeted skills.

3.  Expert Coaching:  Was used on skills and techniques that enabled presenters to get their messages across confidently with clarity, credibility, and enthusiasm.

Results

  • 98% audience satisfaction

Related Information

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Sales, Marketing & Customer Service

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LSA is an excellent training outsource partner! They listen to our needs, are responsive and work at a pace that keeps up with ours. We have found LSA to bring strategic and innovative solutions to meet our business problems by partnering effectively with our staff. I consider them to be an external extension of our team.

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Our teams must be able to interact effectively with international companies. This environment uniquely challenges our team in their ability to create equitable contracts, while preserving and strengthening our supplier relationships.

LSA Global not only provided our team with the skills to negotiate effectively and consistently, but we further expanded our relationship to include consulting around our negotiations’ process, measurement of our negotiations, and one-on-one coaching for our team members. We are very pleased with the result of our partnership with LSA Global.

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Geoff Purnell
Sales Executive, Seagate Data Recovery Services

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Stephanie Lucey
HR Manager

LSA’s customized Effective Presentation Skills program has helped me elevate my presentation skills to the next level. I now have a much greater self-awareness of my presentation skills and can leverage off of my strengths while working to improve upon other areas. I would definitely recommend this solution to anyone for whom business presentations are an integral part of their job.

Jim Elliott
Senior Marketing Manager

Samsung

LSA custom designed and delivered the best sales training session that I have ever attended. They focused on our industry, our customers, and our competitors. The materials and facilitators were world class. They were passionate about helping our global sales force understand the fundamentals necessary to be successful and not leave money on the table. I recommend them to any sales force looking to drive profitable revenue and beat the competition.

Carl Dickenson
Sales

Cutera

We value the relationship we have had with LSA over the years. LSA has delivered top quality solutions when we needed them. They pay special attention to ensuring the content fits our current needs and that the facilitators are familiar with our business and culture. I would recommend them to anyone looking to greatly improve the skills of their sales force.

Carol M. Harbin
Manager, Worldwide Sales L&D

AMD

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