Employee Engagement After a Merger: Telecommunications

Using Engagement at a Telecommunications Company to Help Integrate Two Companies

Client Case Study

Situation

Following a four company merger, executives in a leading international telecommunications company needed information to help them bring lagging sales productivity up to plan.

Complication

The merger left employees feeling confused, afraid, and unmotivated.

Approach

An employee opinion survey for the global sales organization was implemented to determine employees’ level of commitment and the level of potential turnover risk.

Results

  • Employee Engagement Survey data showed that the company’s gold account salespeople, those with the highest production and experience, were most at risk of leaving.
  • Management took immediate action to define and execute a communications and retention plan that was successful in preventing the costly turnover of these key individuals.
  • 90% retention of A Players

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