Creating Executive Coaches: Biotech

Using Executive Coaching to Drive Performance at a Biotech

Client Case Study

Situation

This Biotech Company is an industry leader in the field of antibody discovery and development. Over the past 30 years the company has built strong intellectual property, technology platforms, and capabilities to engineer cutting-edge therapeutic antibodies that have the potential to transform medicine and reshape people’s lives.

To capitalize on a significant market opportunity that would have a major impact on the company’s future, the company launched a strategic initiative to develop its Leaders, Managers, and Management Systems. Shortly thereafter, the poor economic conditions affected the company, requiring a workforce reduction and increased workloads for the remaining employees.

The company weathered the economic storm and put itself on a positive course to execute its key strategic initiatives. To accelerate its momentum the company decided to implement a coaching certification program for 6-12 high potential leaders to create leadership leverage throughout the organization.  The overall objectives were to leverage previous investments in management training, increase engagement and retention of key employees and push critical strategic initiatives forward by:

  • Engaging key employees in participating in knowledge transfer and skill building
  • Decreasing turnover and possible loss of “tribal” information necessary to company success
  • Providing motivation and a platform for a formal on-going internal coaching program
  • Implementing proven methodologies used to coach and drive performance along with frameworks for having focused and productive conversations, employing active listening skills, managing difficult conversations, and applying tools (such as Personality Inventory and Interaction Styles) in real time
  • Increasing organizational productivity

Complications

The company recognized the importance of maintaining a strong, focused team during this critical period, and feared that its actions during turbulent economic times had eroded past efforts to develop its workforce and create a performance-based culture. They were especially concerned about:

  • Having to cut development resources across the company
  • Managing future career uncertainty across the workforce
  • Increasing workloads caused by workforce reductions

Approach

1. Identify Desired Results

  • Determine coach and “coachee” selection criteria
  • Finalize business objectives
  • Identify program success metrics

2. Assess the Current Situation

  • Assess high level performance coaching capabilities of participants
  • Identify baseline success metrics
  • Outline potential barriers to success

3. Design the Exact Solution

  • Finalize design to meet agreed-upon objectives and success metrics while overcoming potential barriers

Approach (cont)

4. Deliver Performance Learning

  • Kickoff: 1-hour kickoff session to introduce the program and gain commitment from participants
  • Day 1: 1-day facilitated session plus initial assignment focusing on concepts and content for effective coaching
  • Customized Monthly Learning Bursts: Coaches attend monthly 2-3 hour monthly learning bursts to learn new models and skills, debrief their coaching sessions, and to obtain feedback and more in-depth instruction on using various tools and models. Topics shifted according to needs.
  • Final Certification: By LSA and VP of HR, Evaluation of Program, and Next Steps

5. Implement Coaching and Follow-Through

  • Monthly Application and Coaching Sessions: Focused on just-in-time practice, mastery, feedback, or discussion as a group, in specific teams, or 1×1
  • Monthly Phone Coaching Sessions: Each participant was able to schedule 30-45 minute monthly 1×1 phone sessions with the master facilitator to debrief and work on specific skills, issues, and questions.

6. Measure Impact and Results

  • Level-1 Coach satisfaction measurement

Note: Program participants coached individuals who were in a different part of the organization. Coaching engagements lasted 6 months on average.

Results
In six months:

Coachees

  • 100% reported coaching enabled them to perform at a higher level
  • 78 % reported their expectations of coaching were met
  • 100 % reported they would recommend coaching to a colleague

Coachees’ Managers

  • 50% reported they observed significant changes in their employees’ behavior

  • 100% reported they would like another staff member to receive coaching

  • 100% suggested other members of their staff receive coaching training

Coaches

  • 100% of coaches reported they would recommend the program to a peer

Related Information

Having tripled in size and recently merged, LSA helped our executive team to increase our level of strategic alignment, solidify our new direction and push our agency forward. As we look to rapidly scale, the clear and actionable critical few strategic moves combined with how we differentiate ourselves to our top accounts and target clients has really set us on a great path to success. This is exactly what we needed to get to the next level.

Matt Britton
CEO

Redwood Trust looked to LSA Global as a consulting partner to help us explore innovative and scholarly approaches to promote employee engagement and sustain the unique culture we’ve built over the last decade.

LSA helped us perpetuate coaching as a discipline across the organization by integrating our core values, goal setting and performance measurement metrics under an interactive coaching program.

We appreciate LSA’s commitment to cutting-edge practices and keeping us in step with the progressive front of our rapidly changing workplace environment.

Rosalyn Chan
Vice President, Human Resources

Redwood Trust

We have had a very beneficial partnership with LSA for over 2 years. The recent Leadership Development Program that they designed and customized with us to help us identify, develop, and retain top leaders in the organization was a huge success. It was instrumental in helping take our company and our key people to the next level. I would recommend their training and consulting services to anyone looking to develop and retain top talent.

Steve Janowsky
Vice President of Operations

Proxicom

LSA’s executive coach based his approach on understanding our business circumstances and strategy, as well as our leadership aspirations. The customized coaching covered all aspects of leadership; it was not simply a touchy-feely endeavor. In fact, the focus on clear business outcomes and real life circumstances challenged me to develop my thinking and actions related to leading the business.”

Janet Pagano
Managing Director

Ovid

LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources

Thoratec

You have become our premier change leadership strategic partner. Your expertise in the human side of change is unparalleled and enabled our company to successfully implement our ERP Solution.

Ted Ramlet
CIO & SVP

McKesson

Thank you for a great leadership development session today. The facilitator was brilliant, and we really enjoyed his style and personality. The sales team got a lot out of it (as did I). I believe it will help us create an even higher performance environment by ensuring we have a common understanding of our environmental structure and are all working towards the same goals.

Simon Jefferson
Managing Director

AKQA

We consistently receive positive feedback about the quality of the LSA Leadership Training Programs and LSA facilitators. We recognize and appreciate the hard work LSA always goes through to align to our unique culture and meet our specific requirements. Thank you for regularly going above and beyond to design solutions to meet our needs. Your support and dedication, both on the strategic and tactical side, have been outstanding!

Anna Meyer
Leadership Development

Intuit

LSA Global has been a great partner in helping ServiceSource move toward its Vision of being “the leading developer of talent in the service performance management industry.” I have engaged LSA’s services to help develop best-in-class programs in the areas of: Executive On-boarding, Manager Training, Sales Training, Employee Engagement and Instructional Design. They have consistently met or exceeded my (very) high expectations and are always responsive to my needs.

Mike Normant
Senior Director, Training & Development

Service Source

We reviewed the top Leadership Development offerings for one of our Senior Research Scientists and selected LSA’s 12 month Leadership Program based upon the value and systemic approach. The feedback on the program, approach, and results was phenomenal. While the other programs better known, they were more theoretical and did not compare in terms of practicality, quality, and results.

Stacey Porter
Senior Manager Learning and Development

Roche

It was a challenge to find a consultant with an approach to performance improvement that fit our unique culture and style. When we met with LSA we were surprised to discover their depth of expertise in the fields of motivation, developmental coaching and performance management and measurement.

Specifically, we were pleasantly surprised to find a company that could seamlessly integrate those three components without our folks feeling like the intervention was forced. They understood what we were trying to accomplish, helped us clarify our objectives, create a solid, refreshing approach that quickly got us moving and engaged people at all levels.

As they began to implement, I was thoroughly impressed with how they listened and made adaptations focused on our needs and business objectives. Overall, I couldn’t be happier that we found a partner in LSA.

Doug Hansen
President and Director

Redwood Trust

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

We value our relationship with LSA Global. They focus on understanding our business situation and helping us succeed. LSA continues to deliver top quality consulting and leadership solutions that are highly customized for our business and culture. I would highly recommend LSA Global as a top quality resource to anyone looking to greatly improve the skills of their leadership, management, and project teams.

Bonnie S. Olson
Vice President of Human Resources

LSS

LSA’s approach has certainly brought value to Knight Ridder Digital. They were laser focused on our goal and determined to meet all of our Leadership development program needs. Their flexibility and commitment were keys in making our program successful.

Dipik Rai
Director of Marketing

The action-learning leadership project has been very beneficial to me, our leadership team, and the entire organization. The balance of development and results has been excellent. We have made huge progress, and I was also able to identify 2-3 high potentials while having the extra benefit of people stepping up to carry strategic projects forward. The Staff is very appreciative and has become very comfortable with both the program and the process. It is still going better than anticipated, and I have been very pleased.

Heather Feltman
President & CEO

LSS

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