Creating Executive Coaches: Biotech

Using Executive Coaching to Drive Performance at a Biotech

Client Case Study

Situation

This Biotech Company is an industry leader in the field of antibody discovery and development. Over the past 30 years the company has built strong intellectual property, technology platforms, and capabilities to engineer cutting-edge therapeutic antibodies that have the potential to transform medicine and reshape people’s lives.

To capitalize on a significant market opportunity that would have a major impact on the company’s future, the company launched a strategic initiative to develop its Leaders, Managers, and Management Systems. Shortly thereafter, the poor economic conditions affected the company, requiring a workforce reduction and increased workloads for the remaining employees.

The company weathered the economic storm and put itself on a positive course to execute its key strategic initiatives. To accelerate its momentum the company decided to implement a coaching certification program for 6-12 high potential leaders to create leadership leverage throughout the organization.  The overall objectives were to leverage previous investments in management training, increase engagement and retention of key employees and push critical strategic initiatives forward by:

  • Engaging key employees in participating in knowledge transfer and skill building
  • Decreasing turnover and possible loss of “tribal” information necessary to company success
  • Providing motivation and a platform for a formal on-going internal coaching program
  • Implementing proven methodologies used to coach and drive performance along with frameworks for having focused and productive conversations, employing active listening skills, managing difficult conversations, and applying tools (such as Personality Inventory and Interaction Styles) in real time
  • Increasing organizational productivity

Complications

The company recognized the importance of maintaining a strong, focused team during this critical period, and feared that its actions during turbulent economic times had eroded past efforts to develop its workforce and create a performance-based culture. They were especially concerned about:

  • Having to cut development resources across the company
  • Managing future career uncertainty across the workforce
  • Increasing workloads caused by workforce reductions

Approach

1. Identify Desired Results

  • Determine coach and “coachee” selection criteria
  • Finalize business objectives
  • Identify program success metrics

2. Assess the Current Situation

  • Assess high level performance coaching capabilities of participants
  • Identify baseline success metrics
  • Outline potential barriers to success

3. Design the Exact Solution

  • Finalize design to meet agreed-upon objectives and success metrics while overcoming potential barriers

Approach (cont)

4. Deliver Performance Learning

  • Kickoff: 1-hour kickoff session to introduce the program and gain commitment from participants
  • Day 1: 1-day facilitated session plus initial assignment focusing on concepts and content for effective coaching
  • Customized Monthly Learning Bursts: Coaches attend monthly 2-3 hour monthly learning bursts to learn new models and skills, debrief their coaching sessions, and to obtain feedback and more in-depth instruction on using various tools and models. Topics shifted according to needs.
  • Final Certification: By LSA and VP of HR, Evaluation of Program, and Next Steps

5. Implement Coaching and Follow-Through

  • Monthly Application and Coaching Sessions: Focused on just-in-time practice, mastery, feedback, or discussion as a group, in specific teams, or 1×1
  • Monthly Phone Coaching Sessions: Each participant was able to schedule 30-45 minute monthly 1×1 phone sessions with the master facilitator to debrief and work on specific skills, issues, and questions.

6. Measure Impact and Results

  • Level-1 Coach satisfaction measurement

Note: Program participants coached individuals who were in a different part of the organization. Coaching engagements lasted 6 months on average.

Results
In six months:

Coachees

  • 100% reported coaching enabled them to perform at a higher level
  • 78 % reported their expectations of coaching were met
  • 100 % reported they would recommend coaching to a colleague

Coachees’ Managers

  • 50% reported they observed significant changes in their employees’ behavior

  • 100% reported they would like another staff member to receive coaching

  • 100% suggested other members of their staff receive coaching training

Coaches

  • 100% of coaches reported they would recommend the program to a peer

Related Information

LSA’s executive coach based his approach on understanding our business circumstances and strategy, as well as our leadership aspirations. The customized coaching covered all aspects of leadership; it was not simply a touchy-feely endeavor. In fact, the focus on clear business outcomes and real life circumstances challenged me to develop my thinking and actions related to leading the business.”

Janet Pagano
Managing Director

Ovid

Redwood Trust looked to LSA Global as a consulting partner to help us explore innovative and scholarly approaches to promote employee engagement and sustain the unique culture we’ve built over the last decade.

LSA helped us perpetuate coaching as a discipline across the organization by integrating our core values, goal setting and performance measurement metrics under an interactive coaching program.

We appreciate LSA’s commitment to cutting-edge practices and keeping us in step with the progressive front of our rapidly changing workplace environment.

Rosalyn Chan
Vice President, Human Resources

Redwood Trust

As a high growth digital marketing agency with cutting edge talent, we hired LSA Global to help clarify our strategy and work with our management team to implement it throughout the New York Office in a way that made sense for our unique culture . That work was so successful that we also hired them to coach one of our key leaders. LSA has been instrumental in helping us transition to a new leadership team and triple the revenue in our New York office. In this age of useless consultants, I highly recommend their practical and business-oriented approach to strategy, culture and talent.

David Bentley
General Manager

AKQA

I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.

Tracy Esposito
Director, HR Business Partner

It was a challenge to find a consultant with an approach to performance improvement that fit our unique culture and style. When we met with LSA we were surprised to discover their depth of expertise in the fields of motivation, developmental coaching and performance management and measurement.

Specifically, we were pleasantly surprised to find a company that could seamlessly integrate those three components without our folks feeling like the intervention was forced. They understood what we were trying to accomplish, helped us clarify our objectives, create a solid, refreshing approach that quickly got us moving and engaged people at all levels.

As they began to implement, I was thoroughly impressed with how they listened and made adaptations focused on our needs and business objectives. Overall, I couldn’t be happier that we found a partner in LSA.

Doug Hansen
President and Director

Redwood Trust

LSA’s approach has certainly brought value to Knight Ridder Digital. They were laser focused on our goal and determined to meet all of our Leadership development program needs. Their flexibility and commitment were keys in making our program successful.

Dipik Rai
Director of Marketing

LSA demonstrated the criticality for executives to look beyond current ethics topics and focus on applying fundamental values in everything they do to demonstrate true leadership. They successfully delivered in two hours what most leadership development presenters would spend an entire day trying to communicate.

Nick Voyvodich, SPHR
HR Manager

Fujitsu

After a difficult search to find a partner that could address a very specific leadership development need, we chose LSA Global. They were responsive to our needs and created a solution that we continue to see results from. It is nice to know we have access to their expertise with a simple phone call.

Valerie Blackburn
Director of Business Operations

We selected LSA Global over 5 other companies to help some key executives improve their overall communication and executive presentation capabilities. Feedback has been great. Everyone had a great experience and many of them are feeding some of the lessons into their teams. I highly recommend LSA to any executive team looking to better organize and more effectively deliver key messages to C-Level individuals.

Todd Power
Office of the CEO

The customized leadership program was very practical and achieved our goals. LSA adapted very well to our group and the situation and helped us build trust and awareness of successful leadership styles. We look forward to the next steps.

Erik Okholm
Director of Software Development

Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.

Sarah Parks
Senior Project Manager

Hyperion

The customized leadership styles and coaching program was the best training that I have ever attended. The facilitators were phenomenal. They have a wealth of experience and knowledge coupled with compassionate and caring styles. I’d highly recommend this leadership training program to any manager, director, or executive looking for a life changing leadership program.

Shoaleh Ghaffari
Director, HR

Cutera

We reviewed the top Leadership Development offerings for one of our Senior Research Scientists and selected LSA’s 12 month Leadership Program based upon the value and systemic approach. The feedback on the program, approach, and results was phenomenal. While the other programs better known, they were more theoretical and did not compare in terms of practicality, quality, and results.

Stacey Porter
Senior Manager Learning and Development

Roche

We consistently receive positive feedback about the quality of the LSA Leadership Training Programs and LSA facilitators. We recognize and appreciate the hard work LSA always goes through to align to our unique culture and meet our specific requirements. Thank you for regularly going above and beyond to design solutions to meet our needs. Your support and dedication, both on the strategic and tactical side, have been outstanding!

Anna Meyer
Leadership Development

Intuit

We signed up with LSA early on–as their 22nd Member! Since then, our organization’s learning needs have increased and decreased and increased again with the changing times. The beauty of the LSA business model is its flexibility…when we needed to supplement our own internal resources, we used LSA services knowing that we could depend on the outstanding quality of the leadership development and management training programs they provide.

Margie Bunting
HR Manager

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