How to write so that it matters to your reader.

“We selected LSA Global to help us with business writing skills development. LSA worked with us to clearly assess our team’s particular needs and challenges and designed a solution to address our exact needs. The program was a success and very beneficial for our team. I would highly recommend LSA Global to other companies. We will definitely go back to LSA for our additional training needs.”
Director Marketing | Fortune 500 Technology Company

According to Harvard Business Publishing, a recent survey of 120 blue-chip American companies found that more than 30% of employees wrote poorly, a problem businesses are spending more than $3 billion a year to correct.

“So what’s the point?” All too often that’s the reader’s response to a letter, memo, or email because the message is hidden in language that is wordy and hard to understand.

This proven business writing training workshop is for business writers who want to make sure they get their point across clearly and concisely. In a relaxed, informal setting, participants will learn practical business writing tips and tools they can use on the job immediately to make their communications more effective.

During the workshop, participants will learn by doing. They will analyze, write, and edit on-the-job communications. Activities will include working in small groups, with a partner, and individually.  Participants receive:

  1. Principles and practical tips to enable writers to meet the criteria for effective business writing today.
  2. Examples of business writing (good and bad, before and after) for analysis.
  3. Exercises—with material drawn from your organization’s documents—to allow practice of putting the principles and tips into action.

Learning Objectives
Business writing training participants learn how to:

  • Meet the needs of busy business readers
  • Determine their purpose before starting to write
  • Get to the point
  • Know when to use a direct or indirect approach
  • Write powerful openings and closings
  • Write for “high skim value”
  • Be clear, concise and relevant

Sample Business Writing Training Agenda

Module One: The Crucial Issues

  • Understand your business readers
  • Determine your purpose—before you write
  • Organize to meet the reader’s needs—not your own
  • Get off to a strong start

Module 2: Formatting for Easy Reading

  • Use subject lines effectively
  • Write with topic sentences
  • Use lists to convey ideas

Module 3: Guidelines and Etiquette for Effective Email

  • Convey the right tone
  • Present a professional image

Module 4: Writing Clearly and Concisely to Meet Today’s Readability Guidelines

  • Determine your readability level
  • Write in the active voice, not the passive
  • Use strong verbs and avoid weak and smothered verbs
  • Structure sentences for easy reading
  • Write in plain English by using specific, concrete language to avoid ambiguity
  • Identify clutter and eliminate the unnecessary words

Module 5: Making Your Writing Correct

  • Recognize and eliminate common grammar errors
  • Punctuate properly

Target Audience
Anyone looking to improve their written business communications via letter, email, or memos.

To speak with an LSA Expert and learn about business writing training program customization and delivery options onsite at your company, please contact us.

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What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
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Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

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Working with LSA Global has proven to be extremely valuable and worthwhile. LSA understands our business, has deep expertise in content areas, and tailors the programs to deliver great results. The facilitator was extremely knowledgeable about Working Globally with India and her energy and passion made the session interesting, fun, and enjoyable for all that attended. The participants walked away extremely pleased along with highly useful practices and tools. I would highly recommend LSA Global to any company that has partners or offices in India.

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Hyperion has a commitment to lifelong learning. LSA helps us provide the right business sales training, management training programs, and leadership development programs at the right time to meet the needs of both individuals and departments. I especially appreciate their ability to listen to my needs and recommend the appropriate facilitators, solutions and content.

Sarah Parks
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Hyperion

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
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On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
Associate Director

Roche

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