How to write so that it matters to your reader.

“We selected LSA Global to help us with business writing skills development. LSA worked with us to clearly assess our team’s particular needs and challenges and designed a solution to address our exact needs. The program was a success and very beneficial for our team. I would highly recommend LSA Global to other companies. We will definitely go back to LSA for our additional training needs.”
Director Marketing | Fortune 500 Technology Company

According to Harvard Business Publishing, a recent survey of 120 blue-chip American companies found that more than 30% of employees wrote poorly, a problem businesses are spending more than $3 billion a year to correct.

“So what’s the point?” All too often that’s the reader’s response to a letter, memo, or email because the message is hidden in language that is wordy and hard to understand.

This proven business writing training workshop is for business writers who want to make sure they get their point across clearly and concisely. In a relaxed, informal setting, participants will learn practical business writing tips and tools they can use on the job immediately to make their communications more effective.

During the workshop, participants will learn by doing. They will analyze, write, and edit on-the-job communications. Activities will include working in small groups, with a partner, and individually.  Participants receive:

  1. Principles and practical tips to enable writers to meet the criteria for effective business writing today.
  2. Examples of business writing (good and bad, before and after) for analysis.
  3. Exercises—with material drawn from your organization’s documents—to allow practice of putting the principles and tips into action.

Learning Objectives
Business writing training participants learn how to:

  • Meet the needs of busy business readers
  • Determine their purpose before starting to write
  • Get to the point
  • Know when to use a direct or indirect approach
  • Write powerful openings and closings
  • Write for “high skim value”
  • Be clear, concise and relevant

Sample Business Writing Training Agenda

Module One: The Crucial Issues

  • Understand your business readers
  • Determine your purpose—before you write
  • Organize to meet the reader’s needs—not your own
  • Get off to a strong start

Module 2: Formatting for Easy Reading

  • Use subject lines effectively
  • Write with topic sentences
  • Use lists to convey ideas

Module 3: Guidelines and Etiquette for Effective Email

  • Convey the right tone
  • Present a professional image

Module 4: Writing Clearly and Concisely to Meet Today’s Readability Guidelines

  • Determine your readability level
  • Write in the active voice, not the passive
  • Use strong verbs and avoid weak and smothered verbs
  • Structure sentences for easy reading
  • Write in plain English by using specific, concrete language to avoid ambiguity
  • Identify clutter and eliminate the unnecessary words

Module 5: Making Your Writing Correct

  • Recognize and eliminate common grammar errors
  • Punctuate properly

Target Audience
Anyone looking to improve their written business communications via letter, email, or memos.

To speak with an LSA Expert and learn about business writing training program customization and delivery options onsite at your company, please contact us.

Related Information

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources

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I consistently look to LSA Global when I need custom programs put together for my client groups. I can always count on LSA to do a thorough needs analysis and to put together spectacular programs that are well received. Their management development and performance management expertise and professionalism make them one of my top-rated learning and development partners.

Stephanie Webb
HR Program Manager

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For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

What a refreshing change from the half-baked psycho-babble you normally get from “training” organizations. LSA gives you the assistance you need to define and reach your goal, and then they give you a results driven plan – not just a temporary fix. They are great to work with, and even more importantly, they “get it!”

David Fiano
Vice President Human Resources

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LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources

Thoratec

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
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LSA exceeded all my expectations. We interviewed 7 potential training and consulting partners and selected LSA due to their expertise, flexibility, and breadth and depth of solutions. We were able to construct a management training course from the modules most appropriate to our needs, and are able to provide additional training from their well developed portfolio of experts. Our managers galvanized as a team throughout the session and are better prepared for the rigors of a competitive market.

Mitch Mandich
CEO

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I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.

Maya Paul
HR Director

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Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

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LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.

Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only a “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.

SPO Partners & Co
Kim Silva, CFO

LSA helped change our entire culture around meetings, making them more effective and efficient, thus enabling us to concentrate on driving more business.

Terry Wassman
VP of Human Resources

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SeaTel has found our partnership with LSA Global to be very valuable and beneficial. We turned to LSA to customize a supervisory/leadership solution to meet our needs. LSA delivered a customized top quality solution. I’d recommend LSA Global to any company looking for a best-in-class training and consulting partner.

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I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.

Greg Pappas
VP of Human Resources

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LSA helped to meet the needs of my teams within a very narrow timeframe. My team walked away with highly useful management tools and practices. LSA saved us time in delivering the right solution for our specific needs.

Sandeep Kumar
Director, Software Engineering, EPG

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I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

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HR Director

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