Corporate Culture and Strategy Must Be Aligned to Grow the Business

corporate culture and strategy must be aligned to grow

If you really want high growth and high performance, your corporate culture and strategy must be aligned to grow the business. The combination is powerful.  Our organizational alignment research found that companies who do it well grow 58% faster and 72% more profitable and engage employees 16.8-to-1.

While we have our preference of work environments, at LSA Global, we do not believe that there are “good” or “bad” cultures. We believe that there are “aligned” and “unaligned” corporate cultures. An aligned corporate culture helps strategy execution. An unaligned corporate culture inhibits strategy execution.

Most executives agree that a sound strategic plan is imperative. No real argument there. Where we do run into skeptics is when we maintain that the success of even a well-crafted strategy is doubtful if the organization’s culture is not in alignment with the business plan. It’s not just about what needs to get done, it’s about how you do it.  Your corporate culture and strategy must be aligned to grow.

We at LSA define culture as how things truly get accomplished in an organization. It is how people think, behave and work. This includes the known and unspoken values that drive key business practices and behaviors—especially in leaders who are the role models and in the employees they hire and promote. Culture also represents what a new employee needs to learn to be “accepted” as a full-fledged member of the team and what makes the company “feel and act” like its unique self. When people behave in ways that are off the grid of a company’s cultural norms, they become very visible in their out-of-sync non-conformance.

An aligned corporate culture just makes everything easier…changes are met with less resistance, productivity tools are implemented faster, and employees interact more harmoniously. It is said that when strategy and culture are well aligned, there can be productivity gains by as much as two hours per day per employee.

And here are more numbers for those who still mistakenly believe that culture is “soft HR-type stuff” that can be ignored because it does not have a quantifiable impact on performance.

  • A Harvard Business School research report talked about how an effective culture can account for up to 50% of the difference in performance between organizations in the same business.
  • Our proprietary organizational alignment research shows that cultural factors account for 40% of the difference between high- and low-growth companies.

These facts should be a powerful motivator to set out to define and create an organizational culture that fits your company and provides the platform for your strategy to thrive.

Think carefully about whether your culture may be getting in the way of peak performance. Here are five high performance culture warning signs:

  • There is an ambiguous definition of success or failure at the company, team or individual level
  • Non-improving low performers are allowed to “stick around” for too long
  • People are unclear if “the way” they are being asked to operate creates success
  • Performance metrics are perceived as confusing, conflicting, unfair or unbalanced
  • There is an untimely or restricted flow of information across the company

If you notice any of the high performance culture warning signs listed above in your organization, it is high time you invest in improving and aligning your culture with your business strategy.

To learn more about why corporate culture and strategy must be aligned to grow the business and how to make it happen, download High Performance Corporate Culture Whitepaper

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Don Pryor
Director, Business Planning & Analysis

We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.

Jeff Coon
Director of Human Resources

LSA provided top notch solutions right when and how we needed them. They exceeded my expectations from a speed, quality, and cost standpoint. I recommend them to anyone looking for a true business partner in the Learning and Development arena. The breadth and depth of their expertise has helped us hit tight deadlines across multiple projects.

Fortune 500 Financial Services Company
Director of Infrastructure & Technology

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

Here’s a token of my appreciation for ALL your efforts. I’m offering my most sincere appreciation, and it extends to all the folks who made our customized management development programs possible.

Susan Anderson
Workforce Planning Bureau

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

I continue to be impressed by the level of leadership development and management expertise and quality of advice and facilitation that LSA has to offer. What a smart and client-centric group of great people who really know how to help leaders attract, engage, develop and retain top talent.

Tracy Esposito
Director, HR Business Partner

PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.

Kelly Warren, SPHR
Director, HR & Compliance

We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources

In the Next Generation Management Development courses, I was trained with skills and tools that have made me and my team more productive, motivated, and successful at communicating with other departments.

 

Kevin Ashman
Firmware Engineering Supervisor

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.

Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only a “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.

SPO Partners & Co
Kim Silva, CFO

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