Corporate Culture and Strategy Must Be Aligned to Grow the Business

corporate culture and strategy must be aligned to grow

Align Your Culture and Your Strategy If You Want To Grow
If you really want high growth and high performance, your corporate culture and strategy must be aligned to grow the business. The combination is powerful.  Our organizational alignment research found that companies who do it well:

  • grow 58% faster
  • are 72% more profitable
  • engage employees 16.8-to-1.

Cultures Are Not Good or Bad
While we have our preference of work environments, at LSA Global, we do not believe that there are “good” or “bad” cultures. We believe that there are “aligned” and “unaligned” corporate cultures. An aligned corporate culture helps strategy execution. An unaligned corporate culture inhibits strategy execution.

Strategy Must Go Through Culture to Get Implemented
Most executives agree that a sound strategic plan is imperative. No real argument there. Where we do run into skeptics is when we maintain that the success of even a well-crafted strategy is doubtful if the organization’s culture is not in alignment with the business plan.

It’s not just about what needs to get done, it’s about how you do it.  Your corporate culture and strategy must be aligned to grow.

The Definition of Workplace Culture
We define workplace culture as how things truly get accomplished in an organization. It is how people think, behave and work. This includes the known and unspoken values that drive key business practices and behaviors—especially in leaders who are the role models and in the employees they hire and promote.

Culture also represents what a new employee needs to learn to be “accepted” as a full-fledged member of the team and what makes the company “feel and act” like its unique self. When people behave in ways that are off the grid of a company’s cultural norms, they become very visible in their out-of-sync non-conformance.


RELATED: TEST YOUR LEVEL OF CULTURAL ALIGNMENT NOW


What An Aligned Culture Provides
An aligned corporate culture just makes everything easier…changes are met with less resistance, productivity tools are implemented faster, and employees interact more harmoniously. It is said that when strategy and culture are well aligned, there can be productivity gains by as much as two hours per day per employee.

Corporate Culture Matters
And here are more numbers for those who still mistakenly believe that culture is “soft HR-type stuff” that can be ignored because it does not have a quantifiable impact on performance.

  • A Harvard Business School research report talked about how an effective culture can account for up to 50% of the difference in performance between organizations in the same business.
  • Our proprietary organizational alignment research shows that cultural factors account for 40% of the difference between high- and low-growth companies.

These facts should be a powerful motivator to set out to define and create an organizational culture that fits your company and provides the platform for your strategy to thrive.

Five High Performance Culture Warning Signs
Think carefully about whether your culture may be getting in the way of peak performance. Here are five high performance culture warning signs:

  1. There is an ambiguous definition of success or failure at the company, team or individual level
  2. Non-improving low performers are allowed to “stick around” for too long
  3. People are unclear if “the way” they are being asked to operate creates success
  4. Performance metrics are perceived as confusing, conflicting, unfair or unbalanced
  5. There is an untimely or restricted flow of information across the company

The Bottom Line
If you notice any of the high performance culture warning signs listed above in your organization, it is high time you invest in improving and aligning your culture with your business strategy.

To learn more about why corporate culture and strategy must be aligned to grow the business and how to make it happen, download How To Create a Purposeful and Aligned Culture Whitepaper

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We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

Julaine K. Souza
Senior Vice President

We contacted LSA to help us with customized management development. LSA worked with me to identify a solution that would meet our exact needs. We decided to start at the top and ran the program for our executive team. It was such a great success that we hope to roll it out companywide. We look forward to a long-term partnership with LSA Global and their team of experts.

Barry L. Byrd, SPHR
Human Resources Manager

We value our relationship with LSA Global. We came to LSA because we wanted to improve overall behavioral based interviewing capabilities of our managers to increase the probability of both hiring top talent and future leaders. LSA designed a highly customized solution for our business and culture. We are currently rolling out this solution to our leaders. I would highly recommend LSA Global as a top quality resource.

Rae Phillips
HR Project Manager - Training & Development, PHR

We recently partnered with LSA Global to offer our Supervisors and Managers a customized two-day management training program. Everyone who attended said it was by far the best management training program they had ever attended. The content was rich and highly interactive. The case studies were relevant. Each participant walked away from the training much better equipped to lead their teams.

Jeff Coon
Director of Human Resources

On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
Associate Director

Roche

LSA has become the gold standard in team building and management training at Genomic Health! I have a hard time finding facilitators that come close to their level of customization, expertise and experience.

Emily Couey
Director of Human Resources

The refreshing thing about LSA is that they focus on understanding our business situation and helping me succeed instead of selling a product. With over 150 experts, they are an invaluable resource that helps me deliver higher quality results faster. I recommend them to anyone looking to improve the performance of their workforce.

Stacie Rodgers
VP of Human Resources

Cutera

We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.

Jennifer Remling
Director of Global Recruiting

AKQA

VNUS Medical has been very pleased with the effective management development programs that LSA Global has delivered for us over the last four years. The programs have been universally facilitated by experienced and best in class instructors. The knowledge gained by our management team has been put into practice very quickly. VNUS is very happy to be working in partnership with LSA because they consistently deliver excellent programs that receive exceptional feedback from our management team.

Cindee Van Vleck
Director Human Resources

LSA provided top notch solutions right when and how we needed them. They exceeded my expectations from a speed, quality, and cost standpoint. I recommend them to anyone looking for a true business partner in the Learning and Development arena. The breadth and depth of their expertise has helped us hit tight deadlines across multiple projects.

Fortune 500 Financial Services Company
Director of Infrastructure & Technology

Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

Here’s a token of my appreciation for ALL your efforts. I’m offering my most sincere appreciation, and it extends to all the folks who made our customized management development programs possible.

Susan Anderson
Workforce Planning Bureau

I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.

Kristin Westland-Kaune
Director, Team Development

We have been able to utilize LSA’s extensive network of top-notch resources to leverage our investment in employee development. The result has been the cost effective and highly efficient delivery of quality educational and management training programs.

Steve Feller
Vice President, Human Resources

LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.

Mike Normant
Learning & Development

ebay

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