5 Strategy Communication Tips to Avoid the Big Pitfalls

Strategy Communication Tips

What good is a sound business strategy if your people don’t get it?  Wouldn’t it be great if there were some proven strategy communication tips to help avoid the most common communication mistakes?

These strategy communication tips are based on our organizational alignment research which found strategic clarity accounts for 31% of the difference between high and low performing companies.

It is up to company leaders to ruthlessly clarify and effectively articulate the organization’s business strategy – where the company is going, why that direction is important and the specific path to get there. A strategy that has been effectively communicated is one that is understood, believable and actionable throughout the organization.

We have spent two decades working with leaders who understand the importance of transferring the business strategy from the C-suite to the shop floor. We have seen the good, the bad, and the ugly and have come to recognize how so many leaders unintentionally do a poor job communicating and cascading their business priorities through their organization. Here are five strategy communication tips on how to avoid the pitfalls of miscommunicating your strategy.

  1. Do Not Overcomplicate
    This is not the time to impress with high-flying vocabulary and complex sentences. The simpler and more authentic, the better. To rally the troops, your strategy should be uncomplicated and easy to grasp. It should focus only on the critical few things that matter most. Look at Google’s corporate mission—“to organize the world’s information and make it universally accessible and useful.” Could it be any more straightforward?
  2. Do Not Dictate
    The top-down approach does not work very well in today’s flatter and faster organizations. To be broadly understood and accepted, your business strategy should be created collaboratively, not in the executive ivory tower. Include employees from different levels and different functions within the company to get their input and build their sense of ownership. When they are involved in the process, they will become advocates and help cascade the message throughout the organization.
  3. Do Not Assume Once is Enough When Communicating
    Sure, you may have planned a company-wide celebratory unveiling of the strategy. But you can’t just make the grand announcement and then walk away. The message needs to be communicated multiple ways and reinforced, discussed and debated over time. Think discussion, not communication, if you want to increase commitment levels.
  4. Do Not Ignore More Up-to-Date Communication Tools
    Use all means possible to reach your employees. This should go way beyond email. Why not use social media periodically and in attention-grabbing ways? Or use online simulations and contests to get the word out and receive feedback.
  5. Do Not Hold Back Resources
    Until your business strategy is effectively understood and believed throughout the organization, your chances of successful strategy execution are poor. Investing in your communication campaign is important. This is not the place to save money. Invest sufficient funds to see that employees get it. Only then can they do what you want them to and run full speed ahead.

Want more strategy communication tips?  Download Whitepaper – Is Your Strategy Clear Enough to Act?

Comments are closed.

We partnered with LSA Global to help us invest in our people in the areas of performance coaching, diversity, and inclusion. They focused on helping us succeed and were very flexible in meeting our specific needs. LSA Global exceeded my expectations from a speed, quality, and value standpoint. I would recommend LSA Global to anyone looking for a true business partner.

Anita Luckinbill
Director, Human Resources

Skadden-large-gray

Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.

Gina Fulton
Vice President of Human Resources

Redback-large-gray

I’ve partnered with LSA Global at two companies now, and I consider them a valuable and trusted training and consulting resource. They recommended just the right solution to address our management development needs and have wonderful facilitators that match YuMe’s culture and style of our management team. I would highly recommend LSA Global to any company wanting to deliver quality learning solutions with a valuable learning and development partner.

Maya Paul
HR Director

YuMe-large-gray

Our company engaged LSA to do a specialized “train the trainer” program, and the consultant’s performance outdid our exceptionally high standards for such a program. Very crucial to the success of this program was the work done upfront to discuss our needs and to interview key members of our organization so that the program specifically met our goals. Our facilitators continue to comment on the success of the program. Thanks also for the follow-up.

Frank Abbott
Chief Financial Officer

community-healthgroup-large

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

cortina-large

Congratulations on your pro-activity in establishing this program and developing such an effective New Employee Orientation course.

Farhat Ali
President and Chief Executive Office

Fujitsu

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

alps-large

The LSA Global team was very receptive and flexible to our needs every step of the way. Their staff and facilitator demonstrated attention to detail, responsiveness, and professional courtesy. The participants were thrilled with the outcome and rated the communication skills workshop and the facilitator as ‘Excellent’. I’d highly recommend working with the LSA Global team to meet your professional development needs.

John Mastrorilli
FRDP Leader

Intuit

Each program is preceded by an assessment of the participants. The course is then designed to fit the specific parameters and needs of the group. The highly interactive delivery is provided by recognized experts in their fields. On the spot coaching is provided during the program and each participant receives individual follow-up after the course. Courses can be delivered in-person or virtually. Given the nature of Cisco’s business and the way we operate, these remote workshops are a must for anyone who joins our company. Their work is eye opening. Great content and fantastic delivery.

Frank J. Kuypers
Business Development Manager

cisco-large

PalmSource has found our relationship with LSA extremely beneficial. We worked closely with LSA to customize the right Management Training Program solution to meet our unique business needs. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner.

Ken Boehm
Vice President of Human Resources

palmsource-large-gray

LSA’s approach and ability to bring the best resources to eBay has been a great asset. They really focus on helping us succeed in any way they can and are very flexible in meeting our management and talent needs.

Mike Normant
Learning & Development

ebay

We consider LSA our true business partner in the areas of Learning and Organizational Development. From Strategic Planning to Presentation Skills and Management Training, they continue to provide excellent value and extremely high quality solutions – not just one time events. I recommend them to anyone looking to drive true business results.

Michelle A. Mitchell
Vice President, Worldwide Human Resources

RiverStone-large-gray

The Next Generation Management Development courses have helped me communicate more effectively with my peers and teammates. By utilizing effective communication techniques such as clarifying and confirming, and asking open ended questions, I have been able to clarify and understand information in situations where I would have otherwise asked limited questions and made false assumptions.

Robert Breckner
Firmware Engineering Manager

IGT-large-gray

I am very impressed with the quality of work and talent. LSA did a great job of listening to my needs and providing the exact management training program expertise I needed to get the job done.

Don Pryor
Director, Business Planning & Analysis

Skyy-large-gray

In my years working with LSA, it seems like I’ve had a personal consultant at my fingertips to help me identify just the right solution to satisfy our needs. The entire LSA team has become a trusted friend of Actel — assuring we provide state-of-the-art learning to meet our complex, high-tech business and people needs.

Linda Mitchell
Training Manager

actel-large

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

icon_expert-blog

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More