5 Research-backed Elements of a High Growth Culture

A close-up of a woman's eye focused on a High Growth Culture

A High Growth Culture Must Be Designed
We believe that a workplace culture occurs by design or by default.  What does it take to build a high growth culture that can keep your organization thriving and performing at its peak?

First it takes a clear picture of the critical elements of a winning culture and then the resolve to never lose sight of what matters. In short, you need to keep your eye on the prize.

Recent Organizational Culture Research
A recent Harvard Business School research report found an effective culture can account for up to half of the differential in performance between organizations in the same business. Our own proprietary organizational alignment research, found cultural factors account for up to 40% of the difference between high and low growth companies. You shouldn’t need much more than those figures to be convinced that corporate culture matters.

Five Research-Backed Elements of a High Growth Culture
Our 25+ years of experience with clients combined with our research of 410 companies across eight industries highlight five key elements of an organizational culture that can support high growth and success:

#1.  A Clear, Believable and Implementable Strategic Purpose
A healthy corporate culture is based upon a clear, compelling vision and the strategic plan to achieve the vision.  The first steps to a clear, believable and implementable strategy are to have agreement on four strategic driver questions:

  • Vision: What does your business hope to become in the near future?
  • Mission: What is your organization’s fundamental purpose?
  • Target Clients: Who are your ideal target clients?
  • Differentiation: What sets you apart from the competition?

A clear vision combined with a meaningful mission, compelling value proposition and the few key strategic actions for the next year should align all the business decisions and investments throughout the organization. Ideally your overall corporate strategy should fit on one page.

#2.  Authentic Corporate Values that Represent the Core Beliefs You Collectively Stand For
Values are the heart of a company’s culture and play a foundational role in creating and sustaining a high growth culture. Done right, corporate values guide the mindsets and behaviors to execute your business and talent strategies in a way that works for everyone.

Though most companies have a list of so-called values, few are really good at practicing them. And this is where the rubber meets the road. If for instance a company values “open communication,” there should never be negative consequences for honest and constructive feedback.

If they are important, corporate values should be supported and reinforced in all corporate policies and practices.

#3.  Differentiated Talent Selection, Development and Promotion Processes
Company culture should be reflected in how you attract, develop, engage and retain talent. By selecting, growing and rewarding employees who model and uphold your organization’s beliefs, you will strengthen the culture and attract those who fit.

You will know you are on the right track when your highest performing employees are a strong cultural fit.

#4.  Powerful Stories that Align with Your Desired Culture
When you can tell a powerful story that clearly illustrates your corporate culture, you have a compelling tool to sustain the culture and differentiate your company from the pack. For example, if many corporate stories are about “how hard people work,” and you want a culture that supports a “work-life balance,” then you need to create new stories.

The bigger the desired culture change, the more dramatic and compelling your new stories need to be to overcome the “old stories.” Similarly, if you want to create a “process efficient” company culture focused on cost savings like Walmart, you should work to eliminate the heroic stories that make employees at Nordstrom’s so proud.

#5.  Physical Environment and Location
While more is being accomplished through virtual and global teams, it would be very challenging to support and foster an open environment if offices were separated with closed doors. And it would be difficult to encourage innovation unless you had a ready stream of creative thinkers who cluster around academic hub and technology centers.

To this extent, geography and building design can affect and even shape your corporate culture.

The Bottom Line
The culture of an organization is comprised of many factors. But these five research-backed elements of a high growth culture represent the first leadership steps to building a strong, vibrant culture that will create high growth and high performance.

To learn more about creating a high performance culture, download 3 Levels of a High Performance Culture

Comments are closed.

What a personal and professional pleasure it has been to Partner with LSA. They are truly a strategic partner with Wyse. For more than 5 years, LSA has been engaged in delivering various training and development solutions for Wyse, from custom on-site programs targeting specific core competencies, to working individually with clients to build job skills, and offering invaluable services to me and my team as we continue to build our learning programs. LSA’s representatives do more than sell a product, they offer a full service solution: they understand our business, our strategic initiatives, and the needs of our customers.

Jeff Rangel
Director of HR

SeaTel has found our partnership with LSA Global to be very valuable and beneficial. We turned to LSA to customize a supervisory/leadership solution to meet our needs. LSA delivered a customized top quality solution. I’d recommend LSA Global to any company looking for a best-in-class training and consulting partner.

Kortney Riddle
HR Manager

Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.

Deanna Rudnitsky
Senior Manager, HR Destiny Sales Region

We consider LSA Global our outsourced learning and development partner. We worked closely with LSA to customize a management development program to meet our growing business needs. I would highly recommend LSA to any company wanting to deliver quality learning solutions.

Terri Wright-Scheer
Vice President Human Resources

The Managing Virtual Teams program was extremely valuable. Your consultant/ facilitator’s fundamental knowledge of Synopsys as a company provided an incredible base to build upon while tackling the complications of managing and working with globally distributed teams. My team walked away walked away with highly useful practices and tools. It was an excellent use of our time.

Debra Martucci
Vice President, Information Technology

LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.

Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only a “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.

SPO Partners & Co
Kim Silva, CFO

We partnered with LSA to pilot a customized behavioral interviewing program to help ensure that we continue to hire the best and brightest as we continue to rapidly scale. LSA’s ability to understand our business and our unique culture combined with their desire to ensure that the best practices framework truly fits our performance environment and is highly adopted by our people is a real blessing. Most other firms want to just ‘give you training.’ Not LSA, they are focused on helping me hit our hiring forecasts and attract A players.

Jennifer Remling
Director of Global Recruiting

AKQA

Understanding and conforming to legal compliance was very important to our company. We turned to LSA Global to provide a quality and cost effective way to ensure that we were AB 1825 compliant. Their interactive eLearning program was top-notch. It allowed our managers to learn at their own pace, and on their own time. The program was tailored to include our logo and our internal harassment policies. It was interactive and met all federal and state legal requirements. I would highly recommend LSA Global to any company looking for an efficient and effective and top quality way to train their managers to be in compliance.

Kelly Warren, SPHR
Director, HR & Compliance

Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.

Gina Fulton
Vice President of Human Resources

LSA custom designed a Management Development program that is absolutely “on target” for our technical managers. Their facilitator has done a superb job delivering the material in a way that is fast paced, highly interactive, and fun. She presents practical solutions to the people situations that our managers face every day. I regard LSA as an excellent partner that understands our business needs and a virtual member of our HR department.

Judith Onton
Vice President Human Resources

I have worked with other training companies and found it to be more of a seller/buyer relationship than one of matching the right expertise to our business issues. That’s what LSA does – ask the hard questions, listen, and understand our business needs. We receive the benefit of their expertise from assistance with personal development plans to enhancing team performance, to looking at enterprise-wide challenges. It’s all about helping our business succeed as we grow. Right now, LSA is providing great ideas, a fresh approach, and valuable guidance as we develop our management team and accelerate our client relationship management results.

Kristin Westland-Kaune
Director, Team Development

We recently contacted LSA Global to assist us with a unique training request. We gave LSA a very short deadline and LSA custom designed a training program to meet our exact requirements within the limited time allotted to them. We found their facilitator to be well versed in the subject matter and very credible; the design provided practical and valuable information to our team of managers. I highly recommend LSA Global, particularly in the area of management training.

Julaine K. Souza
Senior Vice President

I highly recommend LSA Global to anyone who is looking to improve individual or organizational effectiveness through their top quality programs and broad range of expertise.

Greg Pappas
VP of Human Resources

LSA’s consultant designed and delivered a half-day team building solution for our recent conference. It included careful customization to integrate the design with our new mission and values. Everyone had fun and identified key issues with our teamwork. Altogether a great program!

Bob Ward
Director of HR

On behalf of Roche and my staff I would like to sincerely thank you for your help with this. The English as a Second Language (ESL) assessment and coaching that you provided for our team was a great success.

Cam Greig
Associate Director

Roche

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More