4 Reasons Leaders Struggle with Corporate Strategy

a young boy struggles to life a heavy weight just as Leaders Struggle with Corporate Strategy

Leaders Struggle with Corporate Strategy
Nobody said that putting together a meaningful strategy was easy. But who knew it would be so hard and that so few companies would be successful at designing and implementing coherent strategies across their company?

  • IBM reported that less than 10% of even well-formulated strategies are effectively executed.
  • Our own research tells us that employees believe their strategies are 50% less clear than the executive team.

A poor record indeed.

What’s Going Wrong with Corporate Strategy
Why do leaders struggle with corporate strategy? Our near thirty-year experience in working with companies who struggle to craft and then implement a strategy that works for them has taught us a few things.  Here are some of the common mistakes we have seen and what continues to keep many organizations from achieving high growth:

1. Assessing Your Organizational Strengths Too Subjectively
Perhaps you have always thought of your company as delivering consistently higher quality solutions. But you need to consider if you are actually better than the competition.  Do not let your subjective assessment of your strengths or weaknesses drive your strategy.

You need to be objective enough to know what truly sets you apart from the competition and where you fall short.  If you are not crystal clear about where you stand in the eyes of your target clients, you may be designing an ill-conceived strategy for growth.  Do the necessary work to know how you are perceived by those who matter most.

2. Trying to Replicate the Success of the Competition
You may be in the same sector as your major competitors, but you cannot necessarily get better results simply by copying what they are doing. Every company has uniqueness to their strategy, culture and talent.  To perform at your peak, focus on what sets you apart.

Identify what you can do better than the rest and ruthlessly focus your plan on that aspect of your business.  You are much more likely to succeed by setting your own path rather than copying that of your rivals.  Let your unique value proposition frame your unique strategy.

3. Defining the Business Wrong
A classic example of this strategic mistake is when Kodak decided it was in the film business without looking ahead at the implications of how the development of digital cameras would affect their industry. Many previously successful hardware companies today face the challenge of quickly moving to software, solutions and the cloud to stay afloat.

Be sure you know what value you provide to your customers and stay on top of innovations that could threaten your future business.

4. Not Having a Strategy At All
Not even having a strategy (or having one that does not meet the rigorous criteria of a workable strategy) is probably the worst mistake of any. Our organizational alignment research found strategic clarity accounts for up to 31% of the difference between high and low performing organizations.

For a strategy to be successful, all key stakeholders must understand the strategic direction and implications, believe the strategy will achieve the desired results and think it can be gracefully implemented in your unique culture, industry and circumstances.

The Bottom Line
The challenge when leaders struggle with corporate strategy can be overcome. The right strategy can set up your company to perform beyond just the sum of its parts.  It is worth the time and effort to design a plan of action that considers your unique value proposition, eliminates bias from your analysis, and defines a path that is selective, not all inclusive.

Do your leaders struggle with corporate strategy?   To check if your strategy is clear enough, download 7 Strategic Clarity Warning Signs to Pay Attention To

Comments are closed.

I’ve been associated with LSA for the last 8 years and have found them to be an extremely professional, well managed full service training organization. Since working with LSA, I’ve participated in a number of solutions ranging from Performance Management to Assertiveness Training – I’ve found that the quality of the resources is superior. They are well prepared and have definitely done a considerable amount of pre-work in order to customize our culture and business into the total learning experience – making it most beneficial for our employees.

Duane Schroeder
Human Resource Manager

We engaged LSA to design and deliver a 6-month custom executive coaching program for a group of our key leaders. The focus of the program was to help a core group of senior leaders to leverage previous investments in management training, to ensure the engagement and retention of key employees, and to push critical strategic initiatives forward. Even with the high expectations of our senior people, LSA has completely exceeded our expectations. I would recommend them to anyone looking to create and implement a custom coaching methodology using proven tools to drive true change.

Ivan Fukumoto
Senior HR Manager - Staffing, Training, & Development

Over the years, both at 3Com and now at Redback, I’ve found LSA Global to be a valuable resource. The recent compliance program that they delivered for Redback’s executive and management team was the right solution, of the highest of quality, and customized to our business and culture. I would highly recommend LSA to any company looking for top quality solutions.

Gina Fulton
Vice President of Human Resources

LSA helped us design and deliver a blended learning solution for our leaders to help drive our growth plans in a way that aligned with our specific culture and values. LSA understood our business, had deep expertise in the content areas, tailored the programs to fit our specific needs, and delivered great results. They constantly strive to deliver business impact and align their solutions with our business initiates, culture, and performance management systems. I highly recommend them to anyone looking to take their leaders to the next level.”

Beth A. Taylor
Vice President of Human Resources

Thoratec

We partnered with LSA Global to help us invest in our people in the areas of performance coaching, diversity, and inclusion. They focused on helping us succeed and were very flexible in meeting our specific needs. LSA Global exceeded my expectations from a speed, quality, and value standpoint. I would recommend LSA Global to anyone looking for a true business partner.

Anita Luckinbill
Director, Human Resources

LSA provided top notch solutions right when and how we needed them. They exceeded my expectations from a speed, quality, and cost standpoint. I recommend them to anyone looking for a true business partner in the Learning and Development arena. The breadth and depth of their expertise has helped us hit tight deadlines across multiple projects.

Fortune 500 Financial Services Company
Director of Infrastructure & Technology

I had been working with LSA for many years with my prior company. Currently, I’m with a company who hadn’t done much basic management skills training. After identifying and presenting a program recently, our managers are excited and talking in the halls about the great experience. LSA saves us time in delivering the right training for our needs.

Phyllis Moracco
HR Director

I have worked with LSA Global at previous companies and welcomed the opportunity to bring them in to support my new organization. We worked closely with LSA to design a solution for our Client Partner Teams and Management Training on both coasts. LSA designed a customized solution for our business and organizational culture. LSA is a quality organization, one that I’d recommend to any company looking for a first class training and consulting partner that makes an impact.

Laurie Torres
Chief People Officer

Avon’s success is dependent on strong relationships among our Customers, Representatives, Associates, and outside resources we hire to help us meet our business objectives. We were very pleased with the results from working with LSA Global to design and facilitate a custom program for our events management team. LSA demonstrated responsiveness, flexibility, and an innovative approach to working with us.

Deanna Rudnitsky
Senior Manager, HR Destiny Sales Region

LSA has been a tremendous asset to my portfolio, both at my current company and my past company. As an HR leader, I am always looking for ways to find external resources that can provide a solution to our management training needs. LSA does that for me. Their solutions are presented in a much more leadership-oriented manner so as to be crisp, business relevant, and easy to apply right back on the job. I will continue to augment our programs using LSA solutions.

Ken Boehm
VP of Human Resources

“We turned to LSA to help us custom design and deliver a leadership and management development curriculum to help drive performance. They have done an excellent job diagnosing the business situation, designing an approach that fits our culture, and delivering a first class solution.”

Sally Buchannan
VP Human Resources

Harmonic has worked with LSA for over 8 years. We have found their partnership extremely beneficial. We recently implemented a Management Development Program that was designed and customized to support our company’s strategic initiative of hiring, building, and retaining key intellectual property and human talent. We worked closely with LSA to target and implement the right solutions with the greatest impact. I would recommend LSA to any company that’s looking for a trusted training and development partner.

Janice Passarello
Director of Human Resources

For our go to training outsourcing partner, LSA provides exactly what we want. As always, they deliver outstanding work!

Elizabeth Siebert
Director, Organizational Excellence & Development

Intuit

We signed up with LSA early on–as their 22nd Member! Since then, our organization’s learning needs have increased and decreased and increased again with the changing times. The beauty of the LSA business model is its flexibility…when we needed to supplement our own internal resources, we used LSA services knowing that we could depend on the outstanding quality of the leadership development and management training programs they provide.

Margie Bunting
HR Manager

LSA Global’s consultant brought a fresh perspective to our behavioral based interviewing strategy for two key executive positions we needed to fill, and their consultant helped us develop questions that produced a much deeper understanding of candidates’ capabilities. I am confident that the two new executives joining our organization have the right skills to add significant value. Throughout the process LSA was also very responsive in dealing with short lead time requests.

Because of the unique nature of our business, Excel is a core application in our accounting organization. After three attempts to find an Excel consultant who is capable of helping our finance team integrate advanced applications into our work processes we found LSA and Alex. He was not only a “Real” Excel expert but was masterful in helping us identify where to use Excel applications in our processes to increase our group’s efficiency.

SPO Partners & Co
Kim Silva, CFO

Evaluate your Performance

Toolkits

Toolkits

Download key published insights and tools from industry experts highlighting best practices in the areas of talent, strategy and culture.

More

Health Checks

Health Checks

Want to know how you stack up against leading organizations?  Receive a complimentary benchmarking analysis courtesy of an LSA Expert.

More

Whitepapers

Whitepapers

Get up to speed on timely solutions critical to your business. Published by LSA Experts based upon client feedback and key industry trends.

More

Methodology

Methodologies

First we identify the key metrics you want to improve. Then we assemble a dedicated team of elite experts who have successfully solved similar problems with similar clients.

More

Blogs

Stay up to do date with the latest information on how we help high growth companies align their culture and talent with strategy.

More

Case Studies

Client Case Studies

Real world consulting and training approaches from LSA projects, providing insights on how your company can outperform the competition.

More